Field Notes

Thoughts & Observations

What Pricing Says About Your Dog Business

The alignment and optimization of price and brand positioning in the dog world.
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AI Is Fast Food Design

Do You Want Fries With Your Logo?
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A professional website is…

Great websites start with ideation, strategy, and planning, not platforms.
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Clarity is the Key

Clear brands get booked, the rest get overlooked.
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Website Design and Dog Training

Like a dog trainer, a professional web designer implements a system that’s trained to perform.
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Build Your Brand Like You’d Build Your Rig

Nobody gets excited about buying gas, design though, that's a new truck
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Where the Dogs Led Me

MWH is now officially a Strategic Design Studio for Dog-Friendly Businesses.
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Stand out for the right reasons

Choosing cheap now might mean paying for it later.
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Website conversions with SEO

SEO and design together will earn maximum ROI
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A pitch to startups

Planning to be around for the long haul? Invest in your identity...
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What is a good logo

So what makes a good logo a good logo anyway?
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Authenticity for the win!

Customers see through gimmicks and buzzwords and quickly move on
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AI-Generated Logos are terrible

Five reasons why AI logos are terrible for your business
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A Pledge to Embrace Craft

AI will save time and money, but it will always lack soul...
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Touch Points & Minute Details

The golden nuggets of experience design
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Designers Add Value

A graphic designers perspective adds value to companies and to their customers experience
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A Designs Job

It's the graphic designers job to assign design its job
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Simply Complex

A 100,000 piece puzzle is no easy task.
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