Saratoga Veterinary Specialists
- Project: Logo Design & Brand Direction
- Date: Winter 2022
Peanut butter and Jelly, that’s how I jell with pet projects that pertain to dogs and animals in general. For this project I was honored to once again work with this client to help them develop a visual identity for their startup, a veterinary specialty center serving Upstate New York and Saratoga Springs. More specifically I helped the client with appropriate font selection and colors for their brand. I also designed a logo with the request to avoid overused cliché pet likeness, and incorporate an element of the local region, for this case we chose a sunrise behind a mountainous skyline symbolizing the Adirondacks. In addition to the logo I also provided illustration design of the company mascots, their two French Bulldogs to be used on clothing, stickers, and more.
These look absolutely phenomenal. It all came out so much greater than I could have imagined. I already plastered the stickers everywhere in my office! Thanks so much for all the hard work Mike!
