When I met with the client they gave me a sneak peek of their prototype product. They described that it was the only product of it’s kind and that it was built to be durable withstanding traffic and extreme weather conditions, while also being super simple to install and use. The logo was developed to represent the strength & durability with sharp angles, bold lines, and typeset in all caps. The colors chose were a deep asphalt grey along with a bright orange like that typically seen in traffic and safety applications. The mark sits above the text symbolizing their product concept—an above-ground traffic loop vs. saw cutting.
We can’t tell you how happy we are with your work, we feel the logo represents our company perfectly, excellent job Mike!