Been There, Patient Care Advocacy

  • Discipline:
  • Project: Logo Design
  • Date: Spring 2024

I recently completed a logo for a Healthcare startup, Been There, Patient Care Advocacy. The goal was to develop a personal theme that would resonate with, and gain the trust of patients facing a rocky road of diagnosis, prognosis, and or recovery. To reach the goal hand-drawn style fonts were selected to accompany symbolism of hands in a position representing support and care, then finalized in a soft, skin-toned color palette.