Zero to Duck Dog

Zero to Duck Dog is an online dog training video course by Lone Duck Outfitters. The course is designed for people who want to learn how to train their own retrievers for duck hunting or field events. My client came to me with a vision to show the evolution of a Black Labrador Retriever in training. To bring that concept to life, I created custom typography and three dog silhouettes: a playful pup with a small bumper, a young dog running with a larger bumper, and an adult Lab in a full stride racing a duck back to the handler. The logo was designed so that the dog silhouettes could be used alone in their branding on merch such as apparel, in videos and more.