Fork In The Road

In early 2023 I was honored to work alongside Josh Martin to develop a new logo for his start-up, a mental health counseling company called Fork In The Road. The logo symbolizes pathways and choices people take on their mental health journey. The break in the path to the left represents a change with the “right path” continuing forward–the colors when used also add to the symbolism with dark (down, moody) to light (peace, happiness).

Mike was great to work with. From the very first step of requesting a consultation via his website through the completion of the logo design to receiving my sign and business cards, Mike was collaborative and a great active listener. Mike put the time into understanding my individual business as well as my overall profession, delivering a truly unique logo to help my business stand out.
logo design, saratoga ny by Mike Hosier