graphic designer, Mike Hosier
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Simply Complex

You’ve probably seen a product at some time in your life where its simplicity lended to its appeal, it probably felt like it was something really special, purpose built, important, even sophisticated.

Now imagine cracking open a 100,000 piece puzzle, dumping all the parts and pieces onto a table you’ll immediately know it will not be an easy task.

Now relate the puzzle concept to the product mentioned earlier, only there will be no picture to guide you to an end, and it will also have thousands of pieces and considerations that have to be distilled & refined, distilled & refined, over and over through revision after revision, test after test with each round getting a litter better than the last.

In time you have something that appears effortless, simple and perfect, that’s the goal, but that would never have happened without all hard work and thought you put in to get it there. This is design.