Being on social media is all the craze, and yeah there is value in this and you can reach people in your market if you are doing it right. Just keep in mind these platforms WILL change to fit their needs, not yours. Recently Instagram redesigned its grid making a lot of people who carefully curated their grids very, very mad, but in my opinion, they really have no place to be mad as they forced the platform to do what they wanted rather than for its intended use. The moral of this thought is that digital platforms are great, use them as they are intended and be careful not to become overly dependent on them. Instead, focus on building your own business, invest in your website, and use digital platforms to direct visitors back to you. Planting flowers in public spaces will almost guarantee they’ll be trampled.