Most folks treat design like a business expense — something you have to pay for, like your power bill or your internet service.

But design isn’t a bill.
It’s the upgrade.

Think of it this way, gas keeps your truck running, but nobody gets excited about buying gas. It’s necessary, not memorable.
That’s your boring business expenses.

Design, though?
Design is choosing the truck in the first place.

It’s the moment you pick the rig that fits your lifestyle, the one that matches your style, your purpose, your dogs, your weekends, the work you do, and the story you want to tell. It’s expression. It’s identity. It’s how your brand shows up in the wild.

When you stop seeing design as a cost and start seeing it as an opportunity, you open the door to building something better… something that feels like you.

Good design is like rolling off the lot in a new truck, built for the job, built for the journey, and absolutely carrying that new-car smell.