Designers like me are in a battle right now. It’s not us vs. AI; it’s about making our voices heard in a world that’s confused about what we do. A designer isn’t just someone who creates—we strategically create. We’re visionaries who see problems, anticipate challenges, and craft solutions that work.

AI prompts might spit out something that can WOW you, but I promise you it lacks the professional vision and execution that make things truly great.

A designer’s mission is about value. Designers are professionals, and our expertise deserves compensation.

The choice has been given to the universe via AI tools: skip the professional and risk it, or invest wisely and get results that actually work. Many are choosing to risk it, separating businesses that see value and refuse to cut corners from those that don’t.

I fear the consequences of that decline.