Big Picture – Digital Marketing
Have you ever attempted a million piece puzzle, with variables! It isn’t complete until all the pieces are in the right location. This takes time, experience, skill and raw determination, and not everyone is cut out for it. To top is off, variables mean the landscape of digital marketing is constantly changing! Tools and implementation are important, but understanding the “why” must come before the “how”. But the “why” must be answered by the “what”, and then determining the “who”…well you get the picture, or do you? My Big Picture services summed up is the process of developing a strategic plan to leverage your logo, your website and other graphic design assets to build awareness of your message with the goal of converting users into leads and customers. We do this through various channels such as social media, email marketing, search engine optimization, and more. I’d love to help develop and implement a strategy for you, get in touch to discuss, the possibilities are endless.
How much does digital marketing cost?
This is impossible to answer, a digital marketing campaign can be a few weeks long, or a full year. Campaigns can be general awareness campaigns, or specific to a new product or service. Campaigns may be run on a single social network, or span across Facebook and Instagram combined with paid ads and email marketing. You can see the landscape is vast and pricing is dependant on the goals and implementation.
I have a website already, can you help me develop a Big Picture strategy?
Big picture uses all the parts to make a whole, while it's possible to start from an existing website modifications would be required to build an effective plan. I generally prefer working with clients of whom I've developed all their graphical assets to achieve optimum fusion.
Who Implements the plan?
9 out of 10 times I am designing, developing, and implementing all the facets of a strategic plan. However this is not always the case, some clients prefer to be more hands-on, in these cases I'd provide more of a consulting service as well as any assets to get you started, then you could take over and run with it, or we can work in tandem to keep things going.
What are some types of digital marketing you focus on?
This depends on the client and what the goal is, no two are ever the same. Generally our strategy includes your website, email marketing, and social media in some way.
What is SEO?
SEO stands for search engine optimization, this is the practice optimizing a website with various techniques that assist search engines with placement in their directories. Our objective is to pinpoint who is searching for you, where they're searching, and what they're searching for in efforts to position your website for optimum visibility.
Can you help my company with online ads?
Yes, paid ads at times is a part of the Big Picture.
Do you only work with local businesses?
Nope, I've worked with clients all across the US and am happy to discuss your project regardless of where your company resides.